Highrock Church
Brand Guide

Updated: February 19, 2016

Questions

If you have any questions about the Highrock brand, please talk to the lead graphic designer of your local congregation; if further information is needed contact brand@highrock.com.

Welcome

From the beginning, we’ve always had an identity at Highrock. We’ve tried from the start to stand for something as a church and to be very deliberate about who we are and what we want to become. Values like community, relevance, relationships, and grace are things that have always been a part of our DNA. We have also striven to reflect our values, beliefs, and ideals in our logo and to tie in our aims of connecting to God, his people, and his purposes.

Logo Variations

In rare circumstances, when the primary Highrock logo (above) can’t be used, one of the variations below should be used in its place. Each logo variation has individual usage guidelines which should be followed when deciding which logo to use.

Indicates transparency

Highrock Church Logo Variation Transparent

Transparent Star

Used as primary option in all applications.

Highrock Church Logo Variation Filled

Filled Star

Used occasionally at a designer’s discretion; for example, over a large, complex image.

Highrock Church Logo Variation Reverse

White

Ideal for visually dark or dense imagery where blue would be difficult to read.

Highrock Church Logo Variation Black

Black

Ideal for media where color is not possible or practical.

Highrock Church Logo Variation Outlined House

Outlined House

Used occasionally at a designer’s discretion; for example, over a large, complex image.

Highrock Church Logo Variation Horizontal

Horizontal

Used occasionally at a designer’s discretion only when the vertical version will not fit at a reasonable size.

Highrock Church Logo Variation Solo

Highrock Only

Used occasionally at a designer’s discretion only when primary logo cannot be used.

Highrock Church Logo Variation Network

Network

Used occasionally at a designer’s discretion for network-wide events and publications.

Icon

Highrock House

The Highrock house icon should be used sparingly, in cases such as social media profile images or merchandise, and only when it is clear the communication is coming from Highrock Church.

Spacing and Sizes

Clear Space Area

The Highrock logo should always be surrounded by a minimum area of space. This clear space ensures that headlines, text, or other visual elements do not encroach on the logo. Minimum required space around the bounding box of the logo is equal to the width of the ‘star’ in the Highrock logo.

Highrock Church Logo Clearspace

Minimum Size

There are no predetermined sizes for the Highrock logo. Scale and proportion should be determined by the available space, aesthetics, function, and visibility.

There is no preset maximum size for the Highrock logo; however, minimum sizes are shown below. These sizes have been set to safeguard the integrity of the logo at all times.

Tagline

Tagline

Our tagline, “An Evangelical Covenant Church,” should only be used in conjunction with the Highrock logo when speaking to an outside audience. When using the tagline in conjunction with the logo, the word “church” from the master logo is removed and only the approved version (below) should be used.

Colors

Highrock’s colors are variations of blue and gray. Highrock’s primary color is “Highrock Blue,” a deep cobalt color. This blue should be used as the primary color in any design while using the remaining three colors as accents. Gray can be used within designs but should be primarily reserved for text.

Highrock Blue

CMYK 87 • 48 • 0 • 0
RGB 26 • 120 • 193
HEX 1a78c1
PMS 660C

Highrock Light Blue

CMYK 51 • 19 • 0 • 0
RGB 111 • 177 • 240
HEX 6FB1F0
PMS 284C

Dark Gray

CMYK 65 • 55 • 54 • 29
RGB 85 • 87 • 88
HEX 555758
PMS 425C

Light Gray

CMYK 4 • 3 • 3 • 0
RGB 240 • 240 • 240
HEX f0f0f0
PMS 663C

Typography

Freight Sans Pro

Freight Sans Pro is our primary typeface used in all communication materials and should be utilized for headlines or other large calls to action. In case your computer does not have Freight Sans Pro, please use Yantramanav for internal presentations such as email signatures.

Church Variations

Usage

Individual church logos should only be used on materials and communications to the respective congregations. Any communication to the entire Highrock network should utilize the primary Highrock logo or Highrock network logo, as well as the blue and gray color palette.

Primary Logo

The vertical version of the logo (top) should be used 90% of the time and is considered that church’s primary logo. Only when the vertical version does not fit at a reasonable size should the horizontal version (bottom) be used.

Color

Individual churches have their own unique color. Each individual color can be used in conjunction with Highrock’s primary color palette of blues and grays. A church’s unique color should not be changed or swapped with any other church.

Quincy

CMYK 0 • 51 • 91 • 0
RGB 248 • 148 • 29
HEX F8941D
PMS 151C

Acton

CMYK 67 • 4 • 100 • 0
RGB 94 • 179 • 6
HEX 5EB506
PMS 363C

Brookline

CMYK 8 • 66 • 72 • 0
RGB 224 • 117 • 83
HEX E27553
PMS 1645C

North Shore

CMYK 1 • 87 • 100 •
RGB 237 • 71 • 35
HEX EF4723
PMS 179C

Cambridge

CMYK 51 • 41 • 43 • 66
RGB 131 • 133 • 132
HEX 838584
PMS 423C

Arlington

CMYK 95 • 72 • 36 • 10
RGB 29 • 80 • 127
HEX 1d507f
PMS 7693C

Ministry Logos

Individual ministry wordmarks should not overpower or detract from Highrock’s primary logo or the individual church logos. They are meant to be supporting elements and are therefore designed as such.

Icons

Because these logos are not meant to overshadow Highrock’s primary logos, no other icon, besides the house should be used. Creating a new icon or logo would weaken the equity in Highrock’s house logo, cause confusion, and create an inconsistent and non-unified brand.

Colors

In two-color situations, the reference to Highrock, whether it be through the full word “Highrock” or “rock,” should always appear in Highrock’s primary blue. In one-color situations, it should appear in a darker shade than the other identifying word.

Additional Ministry Logos

When additional ministry logos need to be created, they should be designed in a similar fashion following the pattern below. They should utilize the same Highrock logotype and be customized in a similar fashion. They should also be named in a similar way with the unique ministry name followed by the word “rock.” Colors and house logo should follow suit as well.

Children's Ministry

There are two variations of the children's ministry wordmark. Either one can be used but should be used consistently within the church.